I leverage my background in psychology to deeply understand user needs and behaviors.
MailSecur screens sealed mail in real time using T-ray imaging, revealing low-density threats — powders, liquids, drug-soaked paper — that X-ray misses. It is DHS-designated and used by corporate security teams, government agencies, and state corrections departments.
How trained operators read a live 4D scan and decide whether to escalate: what they look at first, what they trust, and where the interface either supports or interrupts a judgment that has to be made in seconds.
A York, Maine startup pioneering a commercial market for the invasive European green crab — soft-shell, hard-shell, and bait — sold to chefs and home cooks. The product is delicious and the environmental case is strong, but almost nobody has eaten one.
What a first-time buyer needs to understand before ordering an unfamiliar species: how the conservation story, the culinary promise, and basic questions of handling and season should be sequenced across the site.
Bentley University's official campus safety app, replacing Rave Guardian. It carries Mobile BlueLight, direct chat with University Police, Friend Walk, Report a Tip, a safety toolbox with campus map and AED locations, and BentleyAlert emergency notifications.
Whether students can reach the right tool quickly when they are already anxious — and whether they understand what location services are doing, since Mobile BlueLight, police chat, and Friend Walk depend on them and only work on campus.
A deal aggregator in beta, curating discounts across Amazon, Best Buy, and Newegg into categories aimed at tech, gaming, and geek-culture shoppers, with signals like "Great Deal", "Limited Time", and daily rankings.
How shoppers judge whether a listed discount is genuinely good, which badges carry credibility and which are ignored, and what a curated feed has to do to earn a repeat visit rather than a one-off click-through.
Virtual addiction and mental health treatment across nineteen states, combining medication for addiction treatment, therapy, and peer support. Care is built on harm reduction — members do not have to be abstinent to begin.
What someone weighing a first call needs to see to believe they will not be judged, and where the path from landing page to intake loses people — insurance uncertainty, fear of disclosure, or not recognising themselves in the language used.
Objectives, success metrics, and priority journeys, agreed with stakeholders first.
Interviews and moderated usability testing — 15+ qualitative studies.
Affinity mapping and thematic analysis into clear problem statements.
Recommendations ranked by severity and effort, ready for the team.
Educational opportunities for youth in Armenia and across Europe — over 300 participants placed in EU-funded exchange and training programs, through project writing, grants, and partnerships.